Search Engine Optimization (SEO) is the process of improving a website’s visibility in organic (non-paid) search engine results, with the goal of increasing both the quantity and quality of traffic to the site. SEO involves a combination of strategies and techniques that help search engines like Google understand and rank a website’s content more effectively. These strategies include on-page optimization, such as using relevant keywords in page titles, headers, and content, as well as optimizing meta descriptions, URLs, and images to ensure they contribute to the site’s relevance and user experience. Off-page SEO focuses on building domain authority through backlinks from other reputable websites, social signals, and brand mentions. Technical SEO, on the other hand, ensures that the website is accessible, crawlable, and indexable by search engines — which includes improving site speed, mobile-friendliness, structured data, and overall performance. High-quality content that aligns with user intent is also a crucial part of SEO, as it provides value to users and encourages engagement, which search engines reward. Local SEO is another important branch, especially for businesses targeting regional customers, involving tactics like optimizing Google Business Profiles, managing reviews, and ensuring local citations. Ultimately, SEO is an ongoing, long-term effort that helps businesses attract organic traffic, build trust with users, and compete effectively in the digital market place.